Business Interview with Digital Sparkles

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We were proud to be featured in the Digital Sparkles Lads and Lasses we love blog ! Learn more about the Walton Marketing business, why we hate the John Reid Rd, what the 3 little birds are about and more ….. Tell us a bit about yourself and what you do My name is Nina Walton, marketing bod, food and wine enthusiast, keen runner, cat lover and Mum of two. I launched Walton Marketing & Communications in January 2015 having completed a 10-year career at PwC in Newcastle managing their marketing department. Before that I enjoyed various roles within the media which gave me a real appetite for all things PR and communications. Tell us about your business In short, some might say we are their strategists and storytellers. We provide businesses with the direction and focus they need to achieve their goals through effective marketing planning and mentoring. We also love sharing our clients’ stories and bringing brands to life through our PR and communications services. What are the most sparkly bits of what you do? Meeting so many inspiring people and business that are all living out their dreams and ambitions is one of the reasons I love what I…

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How much is not having a marketing plan affecting your business?

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I have come across many businesses throughout my marketing profession who don’t have a concrete business or marketing plan in place. In some instances, this is due to time or financial constraints or simply because they don’t fully understand the long-term value it will create for their business when a level of spend is required. But the question is, how much is NOT having a marketing strategy costing your business? Effective marketing is a process of discovery, fact finding and interpretation rather than just a list of activity At Nina Walton Marketing & Communications we see the route to achieving marketing that creates real value as a journey, starting with a process of learning and understanding about your business, customers and markets before recommendations and a consistent plan of activity can be formed. We find that one of the biggest mistakes businesses make is to assume. By that we mean, assuming what they believe their customers value about their brand, products, category and what inspires them to purchase or not.  Also making assumptions early on about what marketing activity and channels they feel are required to meet business goals or indeed what they believe their businesses strengths and weaknesses to be….

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Create a marketing plan with purpose in 5 steps

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There are so many organisations we have met who have admitted to not having a business or marketing plan. For many they feel there isn’t a need or rather understand the benefits of having one and for others it’s simply a question of not having the time or knowing where to start to put one together. We all live in a busy world with competing demands, however, failing to have a plan is in many ways like starting a journey without a map. How can we arrive at our chosen destination, be that the sunny climes of San Francisco or doubling our annual turnover if we don’t have any idea of how we are going to get there or what we are wanting to achieve? It’s vital before we set off in any direction to review where we are now as a business, where we want to be and how we are going to get there. Taking those necessary steps will allow us to create a meaningful plan, with the right marketing activity and tactics to help us reach those much desired goals. Marketing planning in 5 simple steps Here are the 5 key steps to building a marketing plan…

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6 top tips to create a winning press release

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There is nothing better than creating a release and then seeing it featured online or in paper. But what steps do you need to take to ensure your story generates the coverage it deserves and sparks the interest of journalists? Below I provide 6 top tips to creating a winning press release. Stand out from the crowd and get your story heard! Is your story newsworthy and will anyone care? The first question to ask yourself when starting to write a release is, do you have a story that is newsworthy and will anyone care? The key to this is ensuring you pick the right angle for your release, drawing out the elements that are relevant to the specific journalist, publication, blogger etc. Do your research and pay careful consideration to the types of publications or online platforms your story is most relevant for and where they are based and create a targeted distribution list. For example there is little point in pitching a regional business story to a national magazine within the culture sector for example. For a business title, this could be a story about growth, expansion or new appointments. Draw out the most important elements of the story…

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How video marketing can benefit your business

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Guest blog post by Three Motion The stats speak for themselves, over 52% of SMEs are using video content within their digital marketing strategy. 2016 has seen an increase in the amount of social network platforms vying for the title of ‘most popular video sharing website.’ While social media big hitters, Facebook, Twitter and Instagram strive to evolve their video streaming functionality, new players are continually emerging, offering Live Video and other innovative ways of delivering video to our devices. As consumers we are spoilt for choice, both on which platforms and channels to consume our time – and as producers, from which to deploy. ‘Over 52% of SMEs are using video content’ As the amount of content being uploaded and viewed continues to spiral upwards, the only clear conclusion we can draw from this phenomenon is that our appetite for sharing and consuming video, shows no sign of waning. For those companies who are yet to create content, this can be a daunting first step. The question of what ‘message’ or ‘story’ to prioritise first is an important one and in most cases there is a clear journey that your audiences can (and should) take as they meet your…

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