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November 2017

5 examples of brilliant marketing campaigns in Newcastle and Gateshead

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A client once told me that one of the best bits of advice she gave her staff was to ‘be curious’, to ‘look up’ on the daily commute and take inspiration from the creativity that surrounds them. For the truth is that brilliant examples of marketing and creativity lie all around us, and non-more than in our very own city! Here are our favourite examples of creative marketing campaigns past and present in and around Newcastle Gateshead; 1)     Fenwicks Window It’s true to say that the Fenwick’s window has become synonymous with all things Christmas. A tradition that sees thousands of families across the North- East flock to enjoy the different themes that are revealed each year. With the store opening in 1882, the iconic Christmas window has been in full operation since 1971.  As well as being a great attraction that we all look forward to each year, the window which is revealed in early November just before the store’s annual discount evening, is also a great marketing tool for the business, creating an emotional attachment to the brand and much needed footfall. With countless themes over the years from traditional to the more alternative (I recall a rather psychedelic alien scene…

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