
There are so many organisations we have met who have admitted to not having a business or marketing plan. For many they feel there isn’t a need or rather understand the benefits of having one and for others it’s simply a question of not having the time or knowing where to start to put one together. We all live in a busy world with competing demands, however, failing to have a plan is in many ways like starting a journey without a map. How can we arrive at our chosen destination, be that the sunny climes of San Francisco or doubling our annual turnover if we don’t have any idea of how we are going to get there or what we are wanting to achieve? It’s vital before we set off in any direction to review where we are now as a business, where we want to be and how we are going to get there. Taking those necessary steps will allow us to create a meaningful plan, with the right marketing activity and tactics to help us reach those much desired goals. Marketing planning in 5 simple steps Here are the 5 key steps to building a marketing plan…