
No interactions or comments on your posts? Wondering why your content isn’t generating the desired interest you would like in terms of leads and engagement but can’t put your finger on it? Perhaps it’s time to start creating and sharing more evergreen content! But what is it and how can it really help your business? What is evergreen content? In short, evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date. It doesn’t date like news can and can deliver value in terms of traffic, leads, social shares occupying valuable search positions over time. As the content doesn’t date it means it can be reused and shared over and over again as part of your social media strategy. Importantly this can have a positive impact on web traffic and business leads. Our top 7 types of evergreen content How to guides Readers like quick and easy tips on ways to improve their business and how to guides help to break content into an easily digestible format. Examples of how to guides may include; Ie: How to use twitter lists to help track and monitor your social media content Ie: How…