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June 2019

How to turn heads with your headlines

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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