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December 2021

Nivea launch Eco Deo with Salvalco Eco Valve technology

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Following strong collaboration with brand owner Beiersdorf, UK-based The Salford Valve Company Ltd (Salvalco) is delighted to announce the implementation of its innovative Eco-Valve technology in the first NIVEA Deo products, the NIVEA Naturally Good deodorant range. Nivea is the first global brand to go to market with this environmentally friendly aerosol valve, spearheading this new aerosol technology for the skin care industry. Used specifically within the Nivea’s “Eco Deo” product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding gases that have a greenhouse effect. Yet it offers all the performance and spray quality of traditional valves. Most significantly, the Eco-Valve technology is allowing brands such as Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. Helping support their sustainability objectives too, the valve is also compatible for use with more natural formulations, giving brands a real opportunity to provide a holistic eco solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin. With the product assortment hitting the retail shelves across…

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