
With so many different marketing channels from PR, event management, digital, social and content, it can be difficult to know the best way to bring them together as a whole to deliver a successful campaign to meet your business goals. Each element on their own are indeed very powerful bringing their own valuable benefits to business but combine them in the right way and this is where the magic can happen for your brand! Our experience of working across the marketing mix has been invaluable in enabling me and my team to build integrated marketing campaigns that successfully profile, position, and win new business for brands. So how can a campaign help your brand? There are many benefits to building an integrated marketing campaign for your product or service. I have often likened this to producing a piece of artwork or rustling up a tasty bit of cuisine. With the right ingredients and application, the outcome can be pretty impressive, resulting in something that is both distinctive and memorable. Get it wrong and quite the opposite can happen. The same analogy is true when building campaigns for brands. Get the sum of parts right and execute it well to help…