We have new digs !

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Well guess what ? We have finally taken the plunge and got ourselves some new digs to call home – at 2 Osbourne Rd, Jesmond, Newcastle. It’s certainly been an exciting few months at Walton Marketing and TRANSFORM as we move into our new office. Shared with my colleague Sarah, it’s here that we work together on our many exciting brand and marketing projects for clients. The coffee machine and snack fridge are in so why not pop over when you are next in town? We are right opposite Jesmond Metro so easy to find 🙂 See you soon …..

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Insider Young Professionals Awards 2022

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The inaugural Insider North East Young Professionals Awards 2022 took place at The Hilton Gateshead on 24th November 2022. It was a real honour to be asked to be a judge this year alongside a team of wonderful professionals and on the night to present the awards to the Young Marketing and Media Professional of the Year (Lewis Pennicott from Cleveland Containers) and Young Business Development Professional of the Year (Stuart McLaren, HSBC) Normally behind the scenes writing award entries, it was refreshing to see things from the other side and most importantly witness first hand the sheer breadth of talent we have in the North East. Makes me proud to be an adopted geordie! Hopefully my Grandad Sidwell who was born in this very city will be looking down with a smile 😊. Fancy your chances next year (2023)? Be sure to get your entries in for any budding rising stars. Categories include; Young Accountant of the Year Young Apprentice of the Year Young Business Development Professional of the Year Young Digital and Tech Professional of the Year Young Financier of the Year Young Lawyer of the Year Young Marketing and Media Professional of the Year Young Property Professional…

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Beckham, biscuits and the currency of content in building your brand.

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WORDS… powerful things aren’t they?   They can after all make. And they can break. But if used well, can be real equity for your business. With content and storytelling proving the insurmountable building blocks of successful brands. Boosting profile and profits. And, quite simply persuading people to do stuff, think stuff and feel stuff. But how do you create content that’s (hmm how shall we put it ?).…. ‘unignorable’? That cuts through the noise and most importantly drives you or your business forward? From David Beckham to Jammie Dodgers find out how in our latest blog …. Top tips for brand building content: Find your voice:  Sometimes it’s not just what you want to say, but how you say it that really matters. But have you considered what the right tone of voice is for your personal or business brand and how to use it? One way of getting under the skin of your brand is to have a go at fleshing out your persona. And a fun way of doing this (now you need to bear with me on this one …) is via association. So, consider this for a moment. If your brand was a biscuit, car,…

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Are you ready to TRANSFORM?

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It’s been a hell of a year I think we can all agree! Emerging a little bit bruised around the edges, we have soldiered on and for that we should all be incredibly proud. But as the light at the end of the tunnel starts to glimmer (we can see it twinkling there somewhere in the distance!) it too presents an opportunity for businesses to emerge from the Covid chrysalis and start to find their wings again. Because despite any challenges that may lie ahead, when it comes to your business you didn’t come this far to only come this far.  It’s a mantra that is very close our hearts. (By ‘our’ I mean of course, myself Nina Walton and my lovely colleague and brand buddy Sarah ) In fact, it’s much more than a mantra but the driving force behind our ‘why’ in business and what has led us to create and deliver a new brand and marketing programme for clients – cue …. the TRANSFORM Programme. As brand, marketing and content specialists and owners of our own businesses, Walton Marketing & Communications and Absolute Brand Co., for many years we have independently provided a range of services to a number of longstanding…

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Marketing through the mayhem

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The last few months has certainly provided seismic shifts for all areas of our personal and professional lives. I’m not going to lie, at the start it was like a massive wave of paralysis and shock. I’m sure many of us can relate to the drowning sea of uncertainty that washed over as we adjusted to the multiple roles of parent, chef, business owner, manager, employee and anti bac hand cleaner extraordinaire! As in our lives, we have similarly had to find new ways of making our livelihoods work, showing empathy to customers and employees and pivoting our products and services to stay relevant. For some this has sadly meant pausing altogether. And whilst things are certainly far from ‘normal’, as shops open their doors this week, it does feel like the green shoots of a new tomorrow are starting to emerge as we begin to take baby steps back to something more familiar – a new phase of covid-mania! With no crystal ball to predict exactly what lies ahead, and with businesses at different stages of re-emergence, how do brands continue to communicate with their customers and maintain profile in line with the changing wave of the pandemic? And what can…

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