Beckham, biscuits and the currency of content in building your brand.

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WORDS… powerful things aren’t they?   They can after all make. And they can break. But if used well, can be real equity for your business. With content and storytelling proving the insurmountable building blocks of successful brands. Boosting profile and profits. And, quite simply persuading people to do stuff, think stuff and feel stuff. But how do you create content that’s (hmm how shall we put it ?).…. ‘unignorable’? That cuts through the noise and most importantly drives you or your business forward? From David Beckham to Jammie Dodgers find out how in our latest blog …. Top tips for brand building content: Find your voice:  Sometimes it’s not just what you want to say, but how you say it that really matters. But have you considered what the right tone of voice is for your personal or business brand and how to use it? One way of getting under the skin of your brand is to have a go at fleshing out your persona. And a fun way of doing this (now you need to bear with me on this one …) is via association. So, consider this for a moment. If your brand was a biscuit, car,…

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Are you ready to TRANSFORM?

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It’s been a hell of a year I think we can all agree! Emerging a little bit bruised around the edges, we have soldiered on and for that we should all be incredibly proud. But as the light at the end of the tunnel starts to glimmer (we can see it twinkling there somewhere in the distance!) it too presents an opportunity for businesses to emerge from the Covid chrysalis and start to find their wings again. Because despite any challenges that may lie ahead, when it comes to your business you didn’t come this far to only come this far.  It’s a mantra that is very close our hearts. (By ‘our’ I mean of course, myself Nina Walton and my lovely colleague and brand buddy Sarah ) In fact, it’s much more than a mantra but the driving force behind our ‘why’ in business and what has led us to create and deliver a new brand and marketing programme for clients – cue …. the TRANSFORM Programme. As brand, marketing and content specialists and owners of our own businesses, Walton Marketing & Communications and Absolute Brand Co., for many years we have independently provided a range of services to a number of longstanding…

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Marketing through the mayhem

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The last few months has certainly provided seismic shifts for all areas of our personal and professional lives. I’m not going to lie, at the start it was like a massive wave of paralysis and shock. I’m sure many of us can relate to the drowning sea of uncertainty that washed over as we adjusted to the multiple roles of parent, chef, business owner, manager, employee and anti bac hand cleaner extraordinaire! As in our lives, we have similarly had to find new ways of making our livelihoods work, showing empathy to customers and employees and pivoting our products and services to stay relevant. For some this has sadly meant pausing altogether. And whilst things are certainly far from ‘normal’, as shops open their doors this week, it does feel like the green shoots of a new tomorrow are starting to emerge as we begin to take baby steps back to something more familiar – a new phase of covid-mania! With no crystal ball to predict exactly what lies ahead, and with businesses at different stages of re-emergence, how do brands continue to communicate with their customers and maintain profile in line with the changing wave of the pandemic? And what can…

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Time for cake … it’s our 5th birthday!

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We can’t quite believe it but this week marks our 5th year in business. Time certainly flies when you are having fun ! It’s been so rewarding to work with so many different businesses and brands over the years, helping to tell their stories and support their growth plans. Being part of their journey, even in a small way, really is the best part of the job. We have such a supportive business community in the North East and I’m proud to be part of it. Thank you to all our lovely clients and the people who have supported us along the way. Here’s to eating lots of cake and to the next 5 years. #marketing #strategy #storytelling #PR #copywriting #5thbirthday #letseatcake

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What’s your story ?

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So, as I’m sat in my local Caffé Nero, (a regular haunt for said coffee addict!) the festive decorations are a glimmer and I’m eyeing up a piece of red velvet cake that well and truly has my name on it! As the world goes by around me, I affectionately watch a loving Granny and Grandad cosy up with their granddaughter armed with a bounty of books of a chocolate brownie or two!   Aside from serious cake envy, I watch them snuggling in for a version of ‘The Tiger who came to tea’, and it got me thinking about the powerful impact of storytelling, its capacity to engage and inspire and the impact this has in life and indeed business. Telling stories is part of our DNA, to connect, entertain and share important information. Stories have been inspiring and shaping us for centuries way back to our caveman ancestors.  Today it’s the reason we love watching movies or TV, why we exchange our latest personal adventures with friends over a cuppa or check our Facebook and Instagram story updates! Words are our most powerful tools, they have crushed souls and built empires. Forming some of my fondest childhood memories, I…

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