HOW TO TURN HEADS WITH YOUR HEADLINES

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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PR to power your business

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PR is powerful. The mantra after all being that content is king! But how to do we fully exploit its full potential to super charge our business? Put simply PR is all about storytelling, conveying key messages to chosen markets and shouting about successes.  It’s also about managing reputations and protecting your business in times of need through effective crisis management. A successful PR strategy really can do wonders for your business, building brands, profile, protecting reputations and  attracting new business. It will also help you; Increase website traffic & SEO Change perceptions Attract talent Gain credibility Target key audiences Convey key messages Build rapport and strong relationships with key stakeholders Generate new business leads From standing out from the competition to building profile and profits, an effective PR campaign can have a range of benefits for your company. At Walton Marketing & Communications we can help you understand what makes a story newsworthy, create a pipeline of content that will effectively engage your audiences and show you how to maximise exposure across different marketing channels.  For further information on how to power up your business with PR, contact us today by emailing info@walton-marketing.co.uk

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Business Interview with Digital Sparkles

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We were proud to be featured in the Digital Sparkles Lads and Lasses we love blog ! Learn more about the Walton Marketing business, why we hate the John Reid Rd, what the 3 little birds are about and more ….. Tell us a bit about yourself and what you do My name is Nina Walton, marketing bod, food and wine enthusiast, keen runner, cat lover and Mum of two. I launched Walton Marketing & Communications in January 2015 having completed a 10-year career at PwC in Newcastle managing their marketing department. Before that I enjoyed various roles within the media which gave me a real appetite for all things PR and communications.Tell us about your business In short, some might say we are their strategists and storytellers. We provide businesses with the direction and focus they need to achieve their goals through effective marketing planning and mentoring. We also love sharing our clients’ stories and bringing brands to life through our PR and communications services.What are the most sparkly bits of what you do? Meeting so many inspiring people and business that are all living out their dreams and ambitions is one of the reasons I love what I do. The…

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How much is not having a marketing plan affecting your business?

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I have come across many businesses throughout my marketing profession who don’t have a concrete business or marketing plan in place. In some instances, this is due to time or financial constraints or simply because they don’t fully understand the long-term value it will create for their business when a level of spend is required. But the question is, how much is NOT having a marketing strategy costing your business? Effective marketing is a process of discovery, fact finding and interpretation rather than just a list of activity At Nina Walton Marketing & Communications we see the route to achieving marketing that creates real value as a journey, starting with a process of learning and understanding about your business, customers and markets before recommendations and a consistent plan of activity can be formed. We find that one of the biggest mistakes businesses make is to assume. By that we mean, assuming what they believe their customers value about their brand, products, category and what inspires them to purchase or not.  Also making assumptions early on about what marketing activity and channels they feel are required to meet business goals or indeed what they believe their businesses strengths and weaknesses to be….

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Create a marketing plan with purpose in 5 steps

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There are so many organisations we have met who have admitted to not having a business or marketing plan. For many they feel there isn’t a need or rather understand the benefits of having one and for others it’s simply a question of not having the time or knowing where to start to put one together. We all live in a busy world with competing demands, however, failing to have a plan is in many ways like starting a journey without a map. How can we arrive at our chosen destination, be that the sunny climes of San Francisco or doubling our annual turnover if we don’t have any idea of how we are going to get there or what we are wanting to achieve? It’s vital before we set off in any direction to review where we are now as a business, where we want to be and how we are going to get there. Taking those necessary steps will allow us to create a meaningful plan, with the right marketing activity and tactics to help us reach those much desired goals. Marketing planning in 5 simple steps Here are the 5 key steps to building a marketing plan…

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