Is your brand connecting with your customers ?

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So it is thought that your brand is what people say about you when you leave the room. Whether that be an individual, product or service, your brand is made up of the characteristics that define who you are and what ultimately make your business unique.  But what is it that make some brands strong and able to connect effectively with audiences with others less so and how can you maintain the confidence and belief that your brand is delivering what you need it to as your business adapts and grows? Every organisation, irrespective of sector or industry share brand qualities that define who they are and set them apart from the competition.  From the innovation of Apple to the quality and all round Britishness of Marks & Spencer, brands and their qualities become synonymous with one another. The success of such brands lie in their ability to fully understand who they and their markets are, alongside effective promotion of their offerings and USP’s through consistent brand communications, whether that be via design, online presence or written content.  However, businesses don’t always get this right, with many falling short, creating a disconnect between what is being portrayed externally versus the…

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Marketing campaigns to supercharge your business

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With so many different marketing channels from PR, event management, digital, social and content, it can be difficult to know the best way to bring them together as a whole to deliver a successful campaign to meet your business goals. Each element on their own are indeed very powerful bringing their own valuable benefits to business but combine them in the right way and this is where the magic can happen for your brand! Our experience of working across the marketing mix has been invaluable in enabling me and my team to build integrated marketing campaigns that successfully profile, position, and win new business for brands. So how can a campaign help your brand? There are many benefits to building an integrated marketing campaign for your product or service. I have often likened this to producing a piece of artwork or rustling up a tasty bit of cuisine.  With the right ingredients and application, the outcome can be pretty impressive, resulting in something that is both distinctive and memorable. Get it wrong and quite the opposite can happen. The same analogy is true when building campaigns for brands.  Get the sum of parts right and execute it well to help…

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7 types of evergreen content that work wonders for your business

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No interactions or comments on your posts? Wondering why your content isn’t generating the desired interest you would like in terms of leads and engagement but can’t put your finger on it?  Perhaps it’s time to start creating and sharing more evergreen content! But what is it and how can it really help your business? What is evergreen content? In short, evergreen content is that which is still interesting and relevant weeks, months or even years after its initial publish date.  It doesn’t date like news can and can deliver value in terms of traffic, leads, social shares occupying valuable search positions over time. As the content doesn’t date it means it can be reused and shared over and over again as part of your social media strategy. Importantly this can have a positive impact on web traffic and business leads. Our top 7 types of evergreen content How to guides Readers like quick and easy tips on ways to improve their business and how to guides help to break content into an easily digestible format. Examples of how to guides may include; Ie: How to use twitter lists to help track and monitor your social media content Ie: How…

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Reflecting on Newcastle Startup Week

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Top 10 inspirational quotes for business owners and budding entrepreneurs So I attended Newcastle Startup Week a couple of weeks ago.  Firstly, hats off must go to Paul Lancaster and Sarah Crimmens for pulling off an inspiring week of events for SME’s and budding entrepreneurs.   A great variety of speakers and sessions tailored to businesses of different sizes and at different stages. Reflecting on the event made me feel fortunate to have founded a business in such a supportive, creative and dynamic region.  There was certainly a feeling and understanding that we were all in this together and that if we continue to listen, learn and collaborate, the possibilities were endless.  As a business owner there are inevitably ups and downs, twists and turns along the way and StartUpWeek helped to put that into context, provide time to reflect and challenge. Whilst I couldn’t attend all the sessions during the week there were a number of inspiring quotes from the event that I felt were worth sharing. Here are our top 10 quotes from the week …. Learn more about yourself so you can learn more about others PR is essentially about reputation and relationships Create content your audience enjoy…

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The 8 top pieces of business advice I have learnt from my clients

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As a business owner, it’s true to say that you never stop learning. It was whilst reflecting on this very point that I came to appreciate how much I have learnt in the last 3 years, not just from the day job but from the diverse range of clients I have had the pleasure to work with. Being surrounded by their entrepreneurial spirit, focus and drive has certainly provided some of my biggest sources of inspiration. But shhhhhh let’s not tell them that 😊, instead here is a list of the top 8 pieces of business advice I have learnt working alongside them;   1)     Go with your gut instinct One we have heard so many times but all my clients agree that your gut instinct is there for a reason, to trust it as you will often be right! Also to back this up with research where you can before making key decisions. Not every client, project or partnership will be right for you, use your instinct to make the right choices, not just for the short term but for the long term.   2)     Push the boundaries I have been so impressed by clients’ ability to take risks and push creative boundaries,…

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