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Beckham, biscuits and the currency of content in building your brand.

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WORDS… powerful things aren’t they?   They can after all make. And they can break. But if used well, can be real equity for your business. With content and storytelling proving the insurmountable building blocks of successful brands. Boosting profile and profits. And, quite simply persuading people to do stuff, think stuff and feel stuff. But how do you create content that’s (hmm how shall we put it ?).…. ‘unignorable’? That cuts through the noise and most importantly drives you or your business forward? From David Beckham to Jammie Dodgers find out how in our latest blog …. Top tips for brand building content: Find your voice:  Sometimes it’s not just what you want to say, but how you say it that really matters. But have you considered what the right tone of voice is for your personal or business brand and how to use it? One way of getting under the skin of your brand is to have a go at fleshing out your persona. And a fun way of doing this (now you need to bear with me on this one …) is via association. So, consider this for a moment. If your brand was a biscuit, car,…

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How to turn heads with your headlines

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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PR to power your business

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PR is powerful. The mantra after all being that content is king! But how to do we fully exploit its full potential to super charge our business? Put simply PR is all about storytelling, conveying key messages to chosen markets and shouting about successes.  It’s also about managing reputations and protecting your business in times of need through effective crisis management. A successful PR strategy really can do wonders for your business, building brands, profile, protecting reputations and  attracting new business. It will also help you; Increase website traffic & SEO Change perceptions Attract talent Gain credibility Target key audiences Convey key messages Build rapport and strong relationships with key stakeholders Generate new business leads From standing out from the competition to building profile and profits, an effective PR campaign can have a range of benefits for your company. At Walton Marketing & Communications we can help you understand what makes a story newsworthy, create a pipeline of content that will effectively engage your audiences and show you how to maximise exposure across different marketing channels.  For further information on how to power up your business with PR, contact us today by emailing info@walton-marketing.co.uk

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Business Interview with Digital Sparkles

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We were proud to be featured in the Digital Sparkles Lads and Lasses we love blog ! Learn more about the Walton Marketing business, why we hate the John Reid Rd, what the 3 little birds are about and more ….. Tell us a bit about yourself and what you do My name is Nina Walton, marketing bod, food and wine enthusiast, keen runner, cat lover and Mum of two. I launched Walton Marketing & Communications in January 2015 having completed a 10-year career at PwC in Newcastle managing their marketing department. Before that I enjoyed various roles within the media which gave me a real appetite for all things PR and communications.Tell us about your business In short, some might say we are their strategists and storytellers. We provide businesses with the direction and focus they need to achieve their goals through effective marketing planning and mentoring. We also love sharing our clients’ stories and bringing brands to life through our PR and communications services.What are the most sparkly bits of what you do? Meeting so many inspiring people and business that are all living out their dreams and ambitions is one of the reasons I love what I do. The…

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How much is not having a marketing plan costing your business?

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I have come across many businesses throughout my marketing profession who don’t have a concrete business or marketing plan in place. In some instances, this is due to time or financial constraints or simply because they don’t fully understand the long-term value it will create for their business when a level of spend is required. But the question is, how much is NOT having a marketing strategy costing your business? Effective marketing is a process of discovery, fact finding and interpretation rather than just a list of activity At Walton Marketing & Communications we see the route to achieving marketing that creates real value as a journey, starting with a process of learning and understanding about your business, customers and markets before recommendations and a consistent plan of activity can be formed. We find that one of the biggest mistakes businesses make is to assume. By that we mean, assuming what they believe their customers value about their brand, products and services and what inspires them to purchase or not.  Also making assumptions early on about what marketing activity and channels they feel are required to meet business goals or indeed what they believe their businesses strengths and weaknesses to be….

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