All Posts By

Nina Walton

Salvalco welcomes investment from leading skin care brand owner Beiersdorf

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Yorkshire based Salford Valve Company Ltd (Salvalco) is delighted to announce an investment from Beiersdorf, a leading provider of innovative, high quality skin care products, including brands such as NIVEA, Eucerin and La Prairie. The collaboration comes as Salvalco launches its innovative Eco-Valve aerosol valve that uses ecologically sustainable propellants. The equity investment from Beiersdorf’s venture platform, OSCAR&PAUL Beiersdorf Venture Capital, underlines the company’s ambition in driving sustainable innovations under its new sustainability agenda and C.A.R.E.+ corporate strategy. The partnership will support Salvalco’s further research and commercialisation of the patented Eco-Valve technology across the global aerosol industry while strengthening Beiersdorf’s footprint in sustainable packaging solutions. Founded in 2013, Salvalco develops innovative valve systems, called Eco-Valve, based on prior research by the Spray Research Group at Salford University. The Eco-Valve technology allows eco-friendly inert gases such as nitrogen or simple fresh air to be used as propellants in aerosol sprays, thus enabling a more sustainable and safer alternative to conventional aerosol propellants. Salvalco also provides a family of different valve designs that can be used across a range of product viscosities and product types covering over 85% of aerosol applications across most industry sectors. Salvalco Eco-Valves can be used on existing…

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Marketing through the mayhem

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The last few months has certainly provided seismic shifts for all areas of our personal and professional lives. I’m not going to lie, at the start it was like a massive wave of paralysis and shock. I’m sure many of us can relate to the drowning sea of uncertainty that washed over as we adjusted to the multiple roles of parent, chef, business owner, manager, employee and anti bac hand cleaner extraordinaire! As in our lives, we have similarly had to find new ways of making our livelihoods work, showing empathy to customers and employees and pivoting our products and services to stay relevant. For some this has sadly meant pausing altogether. And whilst things are certainly far from ‘normal’, as shops open their doors this week, it does feel like the green shoots of a new tomorrow are starting to emerge as we begin to take baby steps back to something more familiar – a new phase of covid-mania! With no crystal ball to predict exactly what lies ahead, and with businesses at different stages of re-emergence, how do brands continue to communicate with their customers and maintain profile in line with the changing wave of the pandemic? And what can…

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Time for cake … it’s our 5th birthday!

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We can’t quite believe it but this week marks our 5th year in business. Time certainly flies when you are having fun ! It’s been so rewarding to work with so many different businesses and brands over the years, helping to tell their stories and support their growth plans. Being part of their journey, even in a small way, really is the best part of the job. We have such a supportive business community in the North East and I’m proud to be part of it. Thank you to all our lovely clients and the people who have supported us along the way. Here’s to eating lots of cake and to the next 5 years. #marketing #strategy #storytelling #PR #copywriting #5thbirthday #letseatcake

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What’s your story ?

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So, as I’m sat in my local Caffé Nero, (a regular haunt for said coffee addict!) the festive decorations are a glimmer and I’m eyeing up a piece of red velvet cake that well and truly has my name on it! As the world goes by around me, I affectionately watch a loving Granny and Grandad cosy up with their granddaughter armed with a bounty of books of a chocolate brownie or two!   Aside from serious cake envy, I watch them snuggling in for a version of ‘The Tiger who came to tea’, and it got me thinking about the powerful impact of storytelling, its capacity to engage and inspire and the impact this has in life and indeed business. Telling stories is part of our DNA, to connect, entertain and share important information. Stories have been inspiring and shaping us for centuries way back to our caveman ancestors.  Today it’s the reason we love watching movies or TV, why we exchange our latest personal adventures with friends over a cuppa or check our Facebook and Instagram story updates! Words are our most powerful tools, they have crushed souls and built empires. Forming some of my fondest childhood memories, I…

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Lindisfarne Festival celebrates 5th successful event

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Beal Farm in Northumberland played host this weekend (29th Aug -1st Sep) to the 5th Lindisfarne Festival which has been hailed a huge success by organisers and festival goers, quite literally raising the roof on the previous 4 festivals with a huge 4,500 in attendance. And plans are now underway for 2020 with the impending launch of a crowdfunding campaign to ensure the event’s future.   Over 200 acts across 10 stages including Friday and Saturday headliners Peter Doherty and the Puta Madres, Ocean Colour Scene and local folk stars Lindisfarne saw the event take off … with high winds adding to the event’s wild revelry and forcing a small temporary closure of the mainstage while safety checks were undertaken.   But the show went on with the 3 -day over 18’s camping festival proving a huge hit once again with festivalgoers, hailing it “A great festival in unrivalled scenery full of happy people”, “the best one yet”, “an absolutely fantastic weekend”, “the most easy going and friendliest festival we’ve been too” and “a permanent fixture on the calendar!”   Conleth Maenpaa, Founder of Lindisfarne Festival commented; “We are buzzing by the response we have had to Lindisfarne Festival 2019!…

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