All Posts By

Nina Walton

Time for cake … it’s our 5th birthday!

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We can’t quite believe it but this week marks our 5th year in business. Time certainly flies when you are having fun ! It’s been so rewarding to work with so many different businesses and brands over the years, helping to tell their stories and support their growth plans. Being part of their journey, even in a small way, really is the best part of the job. We have such a supportive business community in the North East and I’m proud to be part of it. Thank you to all our lovely clients and the people who have supported us along the way. Here’s to eating lots of cake and to the next 5 years. #marketing #strategy #storytelling #PR #copywriting #5thbirthday #letseatcake

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What’s your story ?

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So, as I’m sat in my local Caffé Nero, (a regular haunt for said coffee addict!) the festive decorations are a glimmer and I’m eyeing up a piece of red velvet cake that well and truly has my name on it! As the world goes by around me, I affectionately watch a loving Granny and Grandad cosy up with their granddaughter armed with a bounty of books of a chocolate brownie or two!   Aside from serious cake envy, I watch them snuggling in for a version of ‘The Tiger who came to tea’, and it got me thinking about the powerful impact of storytelling, its capacity to engage and inspire and the impact this has in life and indeed business. Telling stories is part of our DNA, to connect, entertain and share important information. Stories have been inspiring and shaping us for centuries way back to our caveman ancestors.  Today it’s the reason we love watching movies or TV, why we exchange our latest personal adventures with friends over a cuppa or check our Facebook and Instagram story updates! Words are our most powerful tools, they have crushed souls and built empires. Forming some of my fondest childhood memories, I…

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Lindisfarne Festival celebrates 5th successful event

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Beal Farm in Northumberland played host this weekend (29th Aug -1st Sep) to the 5th Lindisfarne Festival which has been hailed a huge success by organisers and festival goers, quite literally raising the roof on the previous 4 festivals with a huge 4,500 in attendance. And plans are now underway for 2020 with the impending launch of a crowdfunding campaign to ensure the event’s future.   Over 200 acts across 10 stages including Friday and Saturday headliners Peter Doherty and the Puta Madres, Ocean Colour Scene and local folk stars Lindisfarne saw the event take off … with high winds adding to the event’s wild revelry and forcing a small temporary closure of the mainstage while safety checks were undertaken.   But the show went on with the 3 -day over 18’s camping festival proving a huge hit once again with festivalgoers, hailing it “A great festival in unrivalled scenery full of happy people”, “the best one yet”, “an absolutely fantastic weekend”, “the most easy going and friendliest festival we’ve been too” and “a permanent fixture on the calendar!”   Conleth Maenpaa, Founder of Lindisfarne Festival commented; “We are buzzing by the response we have had to Lindisfarne Festival 2019!…

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How to turn heads with your headlines

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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Libertines frontman Peter Doherty to headline Lindisfarne Festival 2019 with new band ‘The Puta Madres’

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Plans are well underway to make the 5th Lindisfarne Festival the best one yet with organisers delighted to announce their Friday night headline act as The Libertines frontman Peter Doherty. With a music career that has spanned over two decades, from The Libertines and Babyshambles to his solo career, Northumberland born Doherty is one of the most recognisable faces of the modern British indie scene. Playing mainstage on Friday 30th August, Peter Doherty and his new band The Puta Madres will be heading to the North East coast to showcase their blend of psychedelic rock, post-punk revival and garage rock music. Other acts just announced for the Friday night line-up include Gentleman’s Dub Club, Dutty Moonshine Big Band and Louise Distras – who is notably referred to as “the most exciting voice in UK punk right now!” With Ocean Colour Scene already confirmed for the Saturday night headline slot at the 3 day summer music festival, Peter Doherty & The Puta Madres join them at the top of the bill for what is gearing up to be the biggest line-up the independent festival has secured in its 5 years to date. The annual festival which takes place at Beal Farm from…

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