All Posts By

Nina Walton

What’s your story ?

By | News | No Comments

So, as I’m sat in my local Caffé Nero, (a regular haunt for said coffee addict!) the festive decorations are a glimmer and I’m eyeing up a piece of red velvet cake that well and truly has my name on it! As the world goes by around me, I affectionately watch a loving Granny and Grandad cosy up with their granddaughter armed with a bounty of books of a chocolate brownie or two!   Aside from serious cake envy, I watch them snuggling in for a version of ‘The Tiger who came to tea’, and it got me thinking about the powerful impact of storytelling, its capacity to engage and inspire and the impact this has in life and indeed business. Telling stories is part of our DNA, to connect, entertain and share important information. Stories have been inspiring and shaping us for centuries way back to our caveman ancestors.  Today it’s the reason we love watching movies or TV, why we exchange our latest personal adventures with friends over a cuppa or check our Facebook and Instagram story updates! Words are our most powerful tools, they have crushed souls and built empires. Forming some of my fondest childhood memories, I…

Read More

Lindisfarne Festival celebrates 5th successful event

By | Client PR Stories | No Comments

Beal Farm in Northumberland played host this weekend (29th Aug -1st Sep) to the 5th Lindisfarne Festival which has been hailed a huge success by organisers and festival goers, quite literally raising the roof on the previous 4 festivals with a huge 4,500 in attendance. And plans are now underway for 2020 with the impending launch of a crowdfunding campaign to ensure the event’s future.   Over 200 acts across 10 stages including Friday and Saturday headliners Peter Doherty and the Puta Madres, Ocean Colour Scene and local folk stars Lindisfarne saw the event take off … with high winds adding to the event’s wild revelry and forcing a small temporary closure of the mainstage while safety checks were undertaken.   But the show went on with the 3 -day over 18’s camping festival proving a huge hit once again with festivalgoers, hailing it “A great festival in unrivalled scenery full of happy people”, “the best one yet”, “an absolutely fantastic weekend”, “the most easy going and friendliest festival we’ve been too” and “a permanent fixture on the calendar!”   Conleth Maenpaa, Founder of Lindisfarne Festival commented; “We are buzzing by the response we have had to Lindisfarne Festival 2019!…

Read More

How to turn heads with your headlines

By | News, Uncategorised | No Comments

As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

Read More

Libertines frontman Peter Doherty to headline Lindisfarne Festival 2019 with new band ‘The Puta Madres’

By | Client PR Stories | No Comments

Plans are well underway to make the 5th Lindisfarne Festival the best one yet with organisers delighted to announce their Friday night headline act as The Libertines frontman Peter Doherty. With a music career that has spanned over two decades, from The Libertines and Babyshambles to his solo career, Northumberland born Doherty is one of the most recognisable faces of the modern British indie scene. Playing mainstage on Friday 30th August, Peter Doherty and his new band The Puta Madres will be heading to the North East coast to showcase their blend of psychedelic rock, post-punk revival and garage rock music. Other acts just announced for the Friday night line-up include Gentleman’s Dub Club, Dutty Moonshine Big Band and Louise Distras – who is notably referred to as “the most exciting voice in UK punk right now!” With Ocean Colour Scene already confirmed for the Saturday night headline slot at the 3 day summer music festival, Peter Doherty & The Puta Madres join them at the top of the bill for what is gearing up to be the biggest line-up the independent festival has secured in its 5 years to date. The annual festival which takes place at Beal Farm from…

Read More

Samuel Knight International on track to continue major growth following investment

By | Client PR Stories | No Comments

Samuel Knight International, the global recruitment and project man-power specialist headquartered in Newcastle, has announced significant investment from Gresham House Ventures. Samuel Knight, which was established in 2014 and has offices in London and Bristol, provides skills and energy solutions to the energy and rail sectors on a permanent, contract and temporary basis. The company has demonstrated impressive growth since its formation. Last year, it achieved £13m turnover and took home ‘Team of the Year’ at the Great British Entrepreneur awards. 2018 also saw Samuel Knight securing major new client contracts in more than 30 countries, boosting headcount and expanding the business to accommodate business growth. The growth capital investment from Gresham House Ventures, using funds from the Baronsmead Venture Capital Trusts, will fund Samuel Knight’s near-term growth plans. These include increasing headcount at the offices in Bristol and London and adding local talent to the Newcastle team, from entry level graduates to experienced consultants. The company is also planning international expansion with the potential acquisition of two sites abroad. The recruitment drive is geared up to support expansion across the energy and rail space given increasing demand from clients and candidates. Samuel Knight are focusing on achieving greater market…

Read More