Captured Programme Archives - Walton Marketing

Match-making programme helps develop small businesses

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Small businesses are being invited to take part in an innovative scheme that aims to develop and grow their business by pairing them with mentor managers from larger companies. Experienced managers from larger organisations can be a valuable resource for small business owners who might otherwise struggle to find time to step back and look strategically at their business. Dr Fiona Whitehurst, Captured programme lead Newcastle University Business School’s Captured scheme is a free initiative that matches owners of businesses with fewer than 20 employees with experienced managers from some of the region’s largest businesses including Go North East, HSBC, Nexus and Virgin Money. Over four half-day workshops the entrepreneurs identify key areas of their business they want to develop more effectively. They then build a one-to-one relationship with their mentor who provides an objective sounding board, a fresh perspective and ideas for steps the small business can take to help the company grow. At the same time, the manager has the opportunity to develop their own leadership and coaching skills, support small businesses in the region and engage directly with entrepreneurs. Both partners are able to also benefit from the knowledge and support of experts at Newcastle University Business School.   Mentoring…

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