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Covid-19 Archives - Walton Marketing

Marketing through the mayhem

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The last few months has certainly provided seismic shifts for all areas of our personal and professional lives. I’m not going to lie, at the start it was like a massive wave of paralysis and shock. I’m sure many of us can relate to the drowning sea of uncertainty that washed over as we adjusted to the multiple roles of parent, chef, business owner, manager, employee and anti bac hand cleaner extraordinaire! As in our lives, we have similarly had to find new ways of making our livelihoods work, showing empathy to customers and employees and pivoting our products and services to stay relevant. For some this has sadly meant pausing altogether. And whilst things are certainly far from ‘normal’, as shops open their doors this week, it does feel like the green shoots of a new tomorrow are starting to emerge as we begin to take baby steps back to something more familiar – a new phase of covid-mania! With no crystal ball to predict exactly what lies ahead, and with businesses at different stages of re-emergence, how do brands continue to communicate with their customers and maintain profile in line with the changing wave of the pandemic? And what can…

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