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Mentholatum launch Deep Heat and Deep Freeze sprays in the UK with Salvalco Eco-Valve

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Salvalco is delighted to announce their latest collaboration with Mentholatum’s Deep Heat and Deep Freeze brands. In a bid to move away from LPG propellant to nitrogen, the iconic brands will utilise the Eco-Valve technology, launching in stores across the UK from August 2023, followed by a roll out across Europe. For Salvalco, this topical healthcare product launch comes at a time of evolution for Mentholatum’s health and wellness brands. In line with the growing environmental expectations of consumers, the company are keen to bring their product ranges into a more relevant and sustainable space. As such, as well as using the Eco-Valve technology, they will also be removing hydrocarbons from their packaging alongside a brand refresh. This new sustainable future for Mentholatum is proudly featured across their pack. Peter Shaw, Managing Director, Salvalco said; “Working with the team at Mentholatum has been a real pleasure. A lot of work and research has gone in behind the scenes, so it’s fantastic to now see these products in the market and on the shelves in the UK.  As a company this also marks our first product launch in the UK and to do this with such an iconic household brand has…

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