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public relations Archives - Walton Marketing

How to turn heads with your headlines

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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Ocean Colour Scene to headline 5th Lindisfarne Festival

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Organisers of Lindisfarne Festival have announced their first big wave of acts for the 2019 summer festival, which is set to take place at Beal Farm on the Northumberland coast for the fifth consecutive year from 29 Aug – 1 Sept. Headlining Saturday night of the three-day music and arts extravaganza are Ocean Colour Scene. The popular Birmingham band, whose rip roaring rock ’n’ folk odyssey spans three decades, have notched up nine albums (three of which went Top 5), nine successive Top 20 hit singles and a string of sold-out arena shows – making them an incredible headliner choice for the growing North East festival. Simon Fowler, Lead Singer, Ocean Colour Scene said; “We are really looking forward to headlining Lindisfarne Festival. It is in such a beautiful and historic place and it’s great to see they will be raising much needed funds for Crisis through the Musicians Against Homelessness campaign and charities. “ Also announced for the 2019 festival are the North East’s favourite folk-rock pioneers Lindisfarne, who will be playing a Glastonbury-esque ‘Legends’ slot late-Friday afternoon. With a reputation for live performance that is second to none and a repertoire of unforgettable songs that include ‘Meet Me On The Corner’, ‘Fog…

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