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Salvalco celebrate Eco-Valve product launch in Europe with Rossmann

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It’s been an incredibly busy few months for Salvalco with the launch of their new and highly innovative Eco-Valve technology across the global aerosol market. And with engagement and interest in the valve continuing to grow, the team are delighted to be able to share some very exciting news that sees the first product reference of the valve on the market and hitting retail shelves. As from April 2021, Eco-Valve technology has been adopted for use by major European brand Rossmann to be used within their own brand deodorant ‘Alterra’ and to support the product’s launch. Rossmann are the first major brand in Europe to take advantage of Eco-Valve’s innovative technology which uses environmentally friendly nitrogen propellant. And now officially on the shelves, the deodorant is being enjoyed by their many customers across the world. As one of the largest drug store chains in Europe, Rossmann operate in Germany, Poland, Hungary, the Czech Republic, Albania, Kosovo, Spain and Turkey with over 4000 stores and a £10 billion turnover. The company were keen to utilise the benefits of the Eco-Valve technology to  respond to the rising demand from their customers for more sustainable aerosol solutions to support a healthier lifestyle.  The…

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