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content marketing Archives - Walton Marketing

Beckham, biscuits and the currency of content in building your brand.

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WORDS… powerful things aren’t they?   They can after all make. And they can break. But if used well, can be real equity for your business. With content and storytelling proving the insurmountable building blocks of successful brands. Boosting profile and profits. And, quite simply persuading people to do stuff, think stuff and feel stuff. But how do you create content that’s (hmm how shall we put it ?).…. ‘unignorable’? That cuts through the noise and most importantly drives you or your business forward? From David Beckham to Jammie Dodgers find out how in our latest blog …. Top tips for brand building content: Find your voice:  Sometimes it’s not just what you want to say, but how you say it that really matters. But have you considered what the right tone of voice is for your personal or business brand and how to use it? One way of getting under the skin of your brand is to have a go at fleshing out your persona. And a fun way of doing this (now you need to bear with me on this one …) is via association. So, consider this for a moment. If your brand was a biscuit, car,…

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Writer of one of The Times ‘Books of the Year’ pens first book written in Geordie dialect

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Chris Rickaby, writer of one of this year’s The Times ‘Books of the Year’ has recently brought out, Billy Quiz and the Mission to Mars, published by One Word Press, as a homage to his childhood growing up in Newcastle in the 1970s. It’s the tale of sixteen-year-old Billy Agnew – better known as Billy Quiz. During the long hot summer of 1976, Billy Quiz is wrestling with a lot of questions. He’s also being terrorised by two skinheads. As he helps his dad deliver post around a tough estate in Newcastle, letters begin to appear addressed to a district of Vienna that does not exist. They lead to a mysterious Jewish woman who has a disturbing story to tell. Can she provide Billy with the answers he’s looking for? After conducting his own research, Chris believes Billy Quiz is the only ‘first person’ novel written in the Geordie vernacular, offering a fine balance of dialect whilst still being accessible to readers around the world. There’s also a glossary at the back for those readers not familiar with words such as ‘canny’, deek’, ‘bairn’ and ‘hoy’! Chris Rickaby says: “There are lots of great novels set in Newcastle, especially thrillers, and when I was young there were Scott Dobson’s brilliant Larn Yersel’ Geordie books, and, more recently, Jonathan Tulloch’s The Season Ticket but, so…

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Marketing through the mayhem

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The last few months has certainly provided seismic shifts for all areas of our personal and professional lives. I’m not going to lie, at the start it was like a massive wave of paralysis and shock. I’m sure many of us can relate to the drowning sea of uncertainty that washed over as we adjusted to the multiple roles of parent, chef, business owner, manager, employee and anti bac hand cleaner extraordinaire! As in our lives, we have similarly had to find new ways of making our livelihoods work, showing empathy to customers and employees and pivoting our products and services to stay relevant. For some this has sadly meant pausing altogether. And whilst things are certainly far from ‘normal’, as shops open their doors this week, it does feel like the green shoots of a new tomorrow are starting to emerge as we begin to take baby steps back to something more familiar – a new phase of covid-mania! With no crystal ball to predict exactly what lies ahead, and with businesses at different stages of re-emergence, how do brands continue to communicate with their customers and maintain profile in line with the changing wave of the pandemic? And what can…

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What’s your story ?

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So, as I’m sat in my local Caffé Nero, (a regular haunt for said coffee addict!) the festive decorations are a glimmer and I’m eyeing up a piece of red velvet cake that well and truly has my name on it! As the world goes by around me, I affectionately watch a loving Granny and Grandad cosy up with their granddaughter armed with a bounty of books of a chocolate brownie or two!   Aside from serious cake envy, I watch them snuggling in for a version of ‘The Tiger who came to tea’, and it got me thinking about the powerful impact of storytelling, its capacity to engage and inspire and the impact this has in life and indeed business. Telling stories is part of our DNA, to connect, entertain and share important information. Stories have been inspiring and shaping us for centuries way back to our caveman ancestors.  Today it’s the reason we love watching movies or TV, why we exchange our latest personal adventures with friends over a cuppa or check our Facebook and Instagram story updates! Words are our most powerful tools, they have crushed souls and built empires. Forming some of my fondest childhood memories, I…

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How to turn heads with your headlines

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As John Caples wrote: “If the headline is poor, the copy will not be read. And copy that is not read does not sell goods.” But getting your reader’s attention is an easy-task right? Just create an eye- catching headline, pull together some killer content and your eager readers will be ready to hang on your every word, helping you tell your story and generate much needed exposure for your product or service! Job done ? Well maybe ….. What is certainly true, is that we are living in a world surrounded by more online and offline content than ever before. Advances in technology and the accessibility of social media, has made publishers of us all, with content being created and consumed at an unprecedented rate. But with so much information competing for our interest, how can we get better at creating magnetic content that converts and captures the attention of our savvy screen scrollers? Here we share our top tips on how to turn heads with your headlines, but first …… LET’S START WITH SOME STATS … DID YOU KNOW? 8 out of 10 people may click into your article but only 2 out of 10 read the full…

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