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Salvalco Archives - Walton Marketing

Haircare brand Roz launch root lift spray with Eco-Valve

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Haircare brand Roz, who are renowned for their nature inspired range of luxury hair care products, have launched a new root lift spray with Eco-Valve. The launch marks Salvalco’s first venture into haircare, demonstrating the compatibility of the valve across different product categories. The brand specialises in a range of vegan, organic, sustainably sourced and cruelty free products including treatment oils and serums. Their root lift spray becoming their first aerosol product with the use of inert gas propelled Eco-Valve supporting the brand’s sustainable ethos and compatibility with their natural formulations. Officially launched in the USA, the use of inert gas valve technology like Eco-Valve, is also helping brands comply with changing legislation in the industry. Peter Shaw, Managing Director or Salvalco said; “We are delighted to collaborate with luxury haircare brand Roz on the launch of their first aerosol product. This marks our first venture into the haircare category with our valve proving to be a highly effective and more sustainable choice than LPG alternatives. Eco -Valve is adaptable, demonstrating market leading performance with resins, powders, oils and other difficult haircare formulations – hairspray, hair shine, root lift, dry shampoo and more. A valve that is compatible with more…

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Mentholatum launch Deep Heat and Deep Freeze sprays in the UK with Salvalco Eco-Valve

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Salvalco is delighted to announce their latest collaboration with Mentholatum’s Deep Heat and Deep Freeze brands. In a bid to move away from LPG propellant to nitrogen, the iconic brands will utilise the Eco-Valve technology, launching in stores across the UK from August 2023, followed by a roll out across Europe. For Salvalco, this topical healthcare product launch comes at a time of evolution for Mentholatum’s health and wellness brands. In line with the growing environmental expectations of consumers, the company are keen to bring their product ranges into a more relevant and sustainable space. As such, as well as using the Eco-Valve technology, they will also be removing hydrocarbons from their packaging alongside a brand refresh. This new sustainable future for Mentholatum is proudly featured across their pack. Peter Shaw, Managing Director, Salvalco said; “Working with the team at Mentholatum has been a real pleasure. A lot of work and research has gone in behind the scenes, so it’s fantastic to now see these products in the market and on the shelves in the UK.  As a company this also marks our first product launch in the UK and to do this with such an iconic household brand has…

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Nivea launch Eco Deo with Salvalco Eco Valve technology

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Following strong collaboration with brand owner Beiersdorf, UK-based The Salford Valve Company Ltd (Salvalco) is delighted to announce the implementation of its innovative Eco-Valve technology in the first NIVEA Deo products, the NIVEA Naturally Good deodorant range. Nivea is the first global brand to go to market with this environmentally friendly aerosol valve, spearheading this new aerosol technology for the skin care industry. Used specifically within the Nivea’s “Eco Deo” product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding gases that have a greenhouse effect. Yet it offers all the performance and spray quality of traditional valves. Most significantly, the Eco-Valve technology is allowing brands such as Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. Helping support their sustainability objectives too, the valve is also compatible for use with more natural formulations, giving brands a real opportunity to provide a holistic eco solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin. With the product assortment hitting the retail shelves across…

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Salvalco celebrate Eco-Valve product launch in Europe with Rossmann

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It’s been an incredibly busy few months for Salvalco with the launch of their new and highly innovative Eco-Valve technology across the global aerosol market. And with engagement and interest in the valve continuing to grow, the team are delighted to be able to share some very exciting news that sees the first product reference of the valve on the market and hitting retail shelves. As from April 2021, Eco-Valve technology has been adopted for use by major European brand Rossmann to be used within their own brand deodorant ‘Alterra’ and to support the product’s launch. Rossmann are the first major brand in Europe to take advantage of Eco-Valve’s innovative technology which uses environmentally friendly nitrogen propellant. And now officially on the shelves, the deodorant is being enjoyed by their many customers across the world. As one of the largest drug store chains in Europe, Rossmann operate in Germany, Poland, Hungary, the Czech Republic, Albania, Kosovo, Spain and Turkey with over 4000 stores and a £10 billion turnover. The company were keen to utilise the benefits of the Eco-Valve technology to  respond to the rising demand from their customers for more sustainable aerosol solutions to support a healthier lifestyle.  The…

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Salvalco welcomes investment from leading skin care brand owner Beiersdorf

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Yorkshire based Salford Valve Company Ltd (Salvalco) is delighted to announce an investment from Beiersdorf, a leading provider of innovative, high quality skin care products, including brands such as NIVEA, Eucerin and La Prairie. The collaboration comes as Salvalco launches its innovative Eco-Valve aerosol valve that uses ecologically sustainable propellants. The equity investment from Beiersdorf’s venture platform, OSCAR&PAUL Beiersdorf Venture Capital, underlines the company’s ambition in driving sustainable innovations under its new sustainability agenda and C.A.R.E.+ corporate strategy. The partnership will support Salvalco’s further research and commercialisation of the patented Eco-Valve technology across the global aerosol industry while strengthening Beiersdorf’s footprint in sustainable packaging solutions. Founded in 2013, Salvalco develops innovative valve systems, called Eco-Valve, based on prior research by the Spray Research Group at Salford University. The Eco-Valve technology allows eco-friendly inert gases such as nitrogen or simple fresh air to be used as propellants in aerosol sprays, thus enabling a more sustainable and safer alternative to conventional aerosol propellants. Salvalco also provides a family of different valve designs that can be used across a range of product viscosities and product types covering over 85% of aerosol applications across most industry sectors. Salvalco Eco-Valves can be used on existing…

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