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Eco-Valve Archives - Walton Marketing

P&G’s Old Spice launch new men’s body spray with Eco-Valve

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Salvalco is delighted to announce their recent collaboration with Proctor & Gamble’s iconic Old Spice brand. Utilising the Eco-Valve technology, the brand brings to market a new aluminum free men’s total body spray which is available to purchase in the UK and America. P&G’s new range is positioned as a ‘nitro spray’, with the removal of LPG propellant, marking Old Spice’s first venture into nitrogen and demonstrating their ongoing commitment to the environment. The demand for ‘all over’ body sprays has experienced rising popularity over recent years. With the Old Spice product available for use from ‘pits to toes’ – including underarms and chest, to thighs, legs, stomach, feet, arms, hands and even down below! The amazing fragrance quality also remains a key benefit of the spray, with nitrogen propellant delivering a ‘breakthrough scent experience’! Peter Shaw, Managing Director, Salvalco said; “Salvalco is delighted to be working once again with P&G and with such an iconic brand as Old Spice. It’s fantastic to see them utilising the benefits of our Eco-Valve technology in helping them bring to market their environmentally friendly, nitrogen powered body spray. Or ‘nitro spray’ as it’s been aptly named. It’s also great to know we are…

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Salvalco announce latest collaboration with P&G’s Native brand

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Salvalco is delighted to announce their latest collaboration with Proctor & Gamble’s personal care brand Native. Powered by the inert gas propelled Eco-Valve, the brand’s new two-in-one deodorant and body spray officially launched on 13th December 2022 in the USA and is now available instore and online at major retailers including Walgreens, Kroger, Walmart and Target. Native has long been known for its natural deodorant, skin, body and hair care products, but this new launch is the brand’s first venture into spray deodorant. An opportunity made possible through Eco-Valve technology which replaces the need for hydrocarbon propellants with inert gas propellants such as Nitrogen.  Thus, giving sustainable brands who want to add the aerosol packaging format to their ranges a new environmentally friendly option – with no compromise on performance and spray quality. Growing demand from consumers was one of the reasons influencing Native’s move into aerosols. With the new spray also staying true to the brand’s commitment to simple and effective formulations – focusing on clean ingredients and natural propellant. With the removal of butane through Eco-Valve also enhancing the Native brand’s spray and scent quality too. Aptly described as one of life’s ‘great things powered by air’ Native…

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Nivea launch Eco Deo with Salvalco Eco Valve technology

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Following strong collaboration with brand owner Beiersdorf, UK-based The Salford Valve Company Ltd (Salvalco) is delighted to announce the implementation of its innovative Eco-Valve technology in the first NIVEA Deo products, the NIVEA Naturally Good deodorant range. Nivea is the first global brand to go to market with this environmentally friendly aerosol valve, spearheading this new aerosol technology for the skin care industry. Used specifically within the Nivea’s “Eco Deo” product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding gases that have a greenhouse effect. Yet it offers all the performance and spray quality of traditional valves. Most significantly, the Eco-Valve technology is allowing brands such as Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. Helping support their sustainability objectives too, the valve is also compatible for use with more natural formulations, giving brands a real opportunity to provide a holistic eco solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin. With the product assortment hitting the retail shelves across…

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Salvalco celebrate Eco-Valve product launch in Europe with Rossmann

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It’s been an incredibly busy few months for Salvalco with the launch of their new and highly innovative Eco-Valve technology across the global aerosol market. And with engagement and interest in the valve continuing to grow, the team are delighted to be able to share some very exciting news that sees the first product reference of the valve on the market and hitting retail shelves. As from April 2021, Eco-Valve technology has been adopted for use by major European brand Rossmann to be used within their own brand deodorant ‘Alterra’ and to support the product’s launch. Rossmann are the first major brand in Europe to take advantage of Eco-Valve’s innovative technology which uses environmentally friendly nitrogen propellant. And now officially on the shelves, the deodorant is being enjoyed by their many customers across the world. As one of the largest drug store chains in Europe, Rossmann operate in Germany, Poland, Hungary, the Czech Republic, Albania, Kosovo, Spain and Turkey with over 4000 stores and a £10 billion turnover. The company were keen to utilise the benefits of the Eco-Valve technology to  respond to the rising demand from their customers for more sustainable aerosol solutions to support a healthier lifestyle.  The…

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Salvalco welcomes investment from leading skin care brand owner Beiersdorf

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Yorkshire based Salford Valve Company Ltd (Salvalco) is delighted to announce an investment from Beiersdorf, a leading provider of innovative, high quality skin care products, including brands such as NIVEA, Eucerin and La Prairie. The collaboration comes as Salvalco launches its innovative Eco-Valve aerosol valve that uses ecologically sustainable propellants. The equity investment from Beiersdorf’s venture platform, OSCAR&PAUL Beiersdorf Venture Capital, underlines the company’s ambition in driving sustainable innovations under its new sustainability agenda and C.A.R.E.+ corporate strategy. The partnership will support Salvalco’s further research and commercialisation of the patented Eco-Valve technology across the global aerosol industry while strengthening Beiersdorf’s footprint in sustainable packaging solutions. Founded in 2013, Salvalco develops innovative valve systems, called Eco-Valve, based on prior research by the Spray Research Group at Salford University. The Eco-Valve technology allows eco-friendly inert gases such as nitrogen or simple fresh air to be used as propellants in aerosol sprays, thus enabling a more sustainable and safer alternative to conventional aerosol propellants. Salvalco also provides a family of different valve designs that can be used across a range of product viscosities and product types covering over 85% of aerosol applications across most industry sectors. Salvalco Eco-Valves can be used on existing…

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