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Eco-Valve Archives - Walton Marketing

Haircare brand Roz launch root lift spray with Eco-Valve

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Haircare brand Roz, who are renowned for their nature inspired range of luxury hair care products, have launched a new root lift spray with Eco-Valve. The launch marks Salvalco’s first venture into haircare, demonstrating the compatibility of the valve across different product categories. The brand specialises in a range of vegan, organic, sustainably sourced and cruelty free products including treatment oils and serums. Their root lift spray becoming their first aerosol product with the use of inert gas propelled Eco-Valve supporting the brand’s sustainable ethos and compatibility with their natural formulations. Officially launched in the USA, the use of inert gas valve technology like Eco-Valve, is also helping brands comply with changing legislation in the industry. Peter Shaw, Managing Director or Salvalco said; “We are delighted to collaborate with luxury haircare brand Roz on the launch of their first aerosol product. This marks our first venture into the haircare category with our valve proving to be a highly effective and more sustainable choice than LPG alternatives. Eco -Valve is adaptable, demonstrating market leading performance with resins, powders, oils and other difficult haircare formulations – hairspray, hair shine, root lift, dry shampoo and more. A valve that is compatible with more…

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P&G’s Old Spice launch new men’s body spray with Eco-Valve

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Salvalco is delighted to announce their recent collaboration with Proctor & Gamble’s iconic Old Spice brand. Utilising the Eco-Valve technology, the brand brings to market a new aluminum free men’s total body spray which is available to purchase in the UK and America. P&G’s new range is positioned as a ‘nitro spray’, with the removal of LPG propellant, marking Old Spice’s first venture into nitrogen and demonstrating their ongoing commitment to the environment. The demand for ‘all over’ body sprays has experienced rising popularity over recent years. With the Old Spice product available for use from ‘pits to toes’ – including underarms and chest, to thighs, legs, stomach, feet, arms, hands and even down below! The amazing fragrance quality also remains a key benefit of the spray, with nitrogen propellant delivering a ‘breakthrough scent experience’! Peter Shaw, Managing Director, Salvalco said; “Salvalco is delighted to be working once again with P&G and with such an iconic brand as Old Spice. It’s fantastic to see them utilising the benefits of our Eco-Valve technology in helping them bring to market their environmentally friendly, nitrogen powered body spray. Or ‘nitro spray’ as it’s been aptly named. It’s also great to know we are…

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Salvalco announce latest collaboration with P&G’s Native brand

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Salvalco is delighted to announce their latest collaboration with Proctor & Gamble’s personal care brand Native. Powered by the inert gas propelled Eco-Valve, the brand’s new two-in-one deodorant and body spray officially launched on 13th December 2022 in the USA and is now available instore and online at major retailers including Walgreens, Kroger, Walmart and Target. Native has long been known for its natural deodorant, skin, body and hair care products, but this new launch is the brand’s first venture into spray deodorant. An opportunity made possible through Eco-Valve technology which replaces the need for hydrocarbon propellants with inert gas propellants such as Nitrogen.  Thus, giving sustainable brands who want to add the aerosol packaging format to their ranges a new environmentally friendly option – with no compromise on performance and spray quality. Growing demand from consumers was one of the reasons influencing Native’s move into aerosols. With the new spray also staying true to the brand’s commitment to simple and effective formulations – focusing on clean ingredients and natural propellant. With the removal of butane through Eco-Valve also enhancing the Native brand’s spray and scent quality too. Aptly described as one of life’s ‘great things powered by air’ Native…

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Nivea launch Eco Deo with Salvalco Eco Valve technology

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Following strong collaboration with brand owner Beiersdorf, UK-based The Salford Valve Company Ltd (Salvalco) is delighted to announce the implementation of its innovative Eco-Valve technology in the first NIVEA Deo products, the NIVEA Naturally Good deodorant range. Nivea is the first global brand to go to market with this environmentally friendly aerosol valve, spearheading this new aerosol technology for the skin care industry. Used specifically within the Nivea’s “Eco Deo” product lines, such as the Naturally Good deodorant range, Eco-Valve replaces the need for hydrocarbon propellants with compressed air and inert gases such as nitrogen, with the benefit of avoiding gases that have a greenhouse effect. Yet it offers all the performance and spray quality of traditional valves. Most significantly, the Eco-Valve technology is allowing brands such as Nivea to meet the rise in consumer demand for more sustainable aerosol solutions to support a more climate-friendly lifestyle. Helping support their sustainability objectives too, the valve is also compatible for use with more natural formulations, giving brands a real opportunity to provide a holistic eco solution for their consumers. With Nivea’s Eco Deo formulation, Beiersdorf is using ingredients of 95% natural origin. With the product assortment hitting the retail shelves across…

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Salvalco celebrate Eco-Valve product launch in Europe with Rossmann

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It’s been an incredibly busy few months for Salvalco with the launch of their new and highly innovative Eco-Valve technology across the global aerosol market. And with engagement and interest in the valve continuing to grow, the team are delighted to be able to share some very exciting news that sees the first product reference of the valve on the market and hitting retail shelves. As from April 2021, Eco-Valve technology has been adopted for use by major European brand Rossmann to be used within their own brand deodorant ‘Alterra’ and to support the product’s launch. Rossmann are the first major brand in Europe to take advantage of Eco-Valve’s innovative technology which uses environmentally friendly nitrogen propellant. And now officially on the shelves, the deodorant is being enjoyed by their many customers across the world. As one of the largest drug store chains in Europe, Rossmann operate in Germany, Poland, Hungary, the Czech Republic, Albania, Kosovo, Spain and Turkey with over 4000 stores and a £10 billion turnover. The company were keen to utilise the benefits of the Eco-Valve technology to  respond to the rising demand from their customers for more sustainable aerosol solutions to support a healthier lifestyle.  The…

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